New Business Address and Company Car

CM LOGO Clear online

It’s the end of another busy day. I’m typing in bed as bunny eyes me from the floor. Her fluffy feet move stealthily across the tile. I’ll be going to sleep soon, but wanted to take time to tap out my 500 words for the evening.

I didn’t get everything on my to-do list accomplished today, but I did make some important strides in the future marketing of my writing, editing and coaching services. I signed an agreement for a new business location, updated my website, reordered business cards, and ordered a new decal for the back of my car (see the image above).

I do my own graphic art for the company because I enjoy working with Adobe Illustrator. It’s one of the many ways I get to express my creativity as an entrepreneur. (It also saves me a lot of money.) The logo for my company was inspire by a painting that I did back in 2012. At the time, I did a series of seven paintings, one for each Chakra and I used two intertwined cranes to represent the throat Chakra. Since the company’s mission is “To enrich the personal and professional lives of others through quality communication,” I felt the image and its significance was appropriate.

Like the website says: “Nothing empowers, inspires, or motivates like a well-crafted message, whether it is professional, creative, or academic.”  As a writer, I value the co-creative act between the writer and the reader. A great message doesn’t merely hinge on what the writer intends to say. It also depends on how the reader interprets it.  When I work as a writing coach, I try to mediate between those two perspectives. I try to help writers see their work through the eyes of a reader.

The same is true with most interpersonal interactions. What we say and do is often subject to the interpretations of those who listen and watch. Sometimes what we intend to convey isn’t what others perceive, so I always try to be kind and patient. I don’t always succeed, but I do my best to remember everyone is seeing things through his or her own lens.

That doesn’t mean that we must always come to a consensus. Sometimes we are just going to disagree, and that’s OK, too. We would have to be brain dead zombies to all agree on everything all the time. We need our differences to challenge each other. Challenge is what makes us grow. That’s why I love what I do. I help others express themselves and their ideas with confidence.

Do you like helping others? What do you do? Why do you find it fulfilling? Tell me about it in the comments below.

Confidence to Build Content

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“My confidence comes from my daily grind—training my butt off day in and day out.” ∼ Hope Solo, two-time Olympic Gold Medalist

When I started this blog at the end of June, it was just an outlet for creative expression. I had been keep a daily journal for years, and found it was an excellent way to sharpen my focus at the beginning of the day. At least once a day, I was reflecting on what was important to me. Journaling helped my align my path with my vision. This blog helps me do the same thing.

However, as I have blogged over the past week and a half, I have learned something else. It is building my confidence as a content producer—not just a writer, but a content producer. Those are two different things. It is possible to have excellent writing skills and still have difficulty producing a consistent level of work. Be a successful writer is not just about writing well, but writing well often. This is an important skill when it comes to marketing myself as a writing coach and editor.

Although I did add a blog to my business website, it died a quick death. Online marketing is something I have shied away from because I feared the time-consuming grind of producing fresh content on a regular basis. If I’m honest, I also doubted my ability to consistently create content that would be of value to others. That is key to online marketing. Unlike my personal blog where I just blog about my thoughts, feelings, and experiences, a business blog needs to illustrate professional competence in the company’s area of expertise. That’s a lot of pressure.

Through this adventure in personal blogging, I am learning that at the very least, I have the dedication to write every day, often twice a day. As a college instructor and writing coach, I know I have the expertise. Now, I just need combine the two. There is no reason I can’t produce enough content to post at least three times a week on my business blog.

Of course, producing the content is only part of the challenge. Once your work is out there in the world, you have to deal with the feedback. Sometimes it is positive; sometimes it is negative. Age and experience has taught me the gentle balance of being open to feedback without allowing others to unravel my confidence. Some of the feedback is valuable; some of it is well-meaning but misguided advice; some of it is simply ego driven trolling.

As I prepare for a productive day, I consider adding “website content” to my weekly agenda.

How many of you are blogging for business? What is your purpose? Build a brand? Demonstrate expertise? Engage followers for advertising revenue? Tell me about your business in the comments below.